Did you know that B2B packaging is a performative activity?
Yes, it is.
Even if you’re shipping out to businesses and not customers, you want your box to not only be functional, but aesthetic as well, and consider the story that it tells. Brands and companies do read this, and it is more common than you think.
You want to dress to impress your boxes, even if it’s going to some businessman that’s going to open and use the supplies. And here, we will talk about how to make your packaging not only functional, but a storytelling tool that will really make it shine when compared to others.
How to Make Your Packaging Impress
The focus is the basics—branding, seals, and some customization. Adding some branding to the item does work, because you’ll be able to make it really shine, and tell these people who you’re all about.
The same goes with seals. Adding some seals that show it’s from you builds memory and excitement, and is great for impressing others.
Then, customization. Adding customized layouts and products for what’s inside also works to impress.
With this, you want to consider that this is your first visual contact with the resellers and distributors that are out there. So while you are not directly getting this to a customer, you want to think of it like you’re giving it to the customer, and to adjust your packaging accordingly.
How to Be Strategic for Client Presentation
Some B2B packaging isn’t done to sell to resellers or to give to a distributor and then call it a day, you want to improve the client presentations that come with this.
How this is done is by adding some layouts that really stand out.
Sample kits of your items so that the distributor gets a feel for your packaging before its sold to others is a big part of this. A sample kit gives them a taste, a little bit of a first impression that will in turn, stand out accordingly.
Tiered inserts is another good one. It shows the order of importance and prevalence of the items that are inside, improving the way in which your packaging will be able to make it something magical.
Finally, you have the reveal effects. Make it so that your packaging reveals all, and gives them something substantial. Having the supply chain packaging build confidence, and offer a quality feel is something impressive for companies, and in turn, can make it so that your packaging is not only fun and exciting, but tells a story that customers will certainly want to her, and build awareness as well.
Industrial Packaging that Looks Premium Exists!
Keep in mind that even industrial distributors are getting on the supply chain theatrics.
Sharp corners that really show that the package is clean is a good example of this. folds that are secured, clean, and stay together is another one. There's also the feeling of such items, making sure that they’re high quality.
All of this comes together to build better confidence in packaging. Even if it’s just industrial products like steel and iron, some companies are also looking at the presentation aspects.
Remember, the impression that you leave on these businesses matter. Even if they agreed to distribute your stuff, you want to make sure that it stands out. and these days, with the rise of supply chain and distribution tactics, look at all of these to not only build the confidence that you have, but also promote wellness to all clients that are involved.
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