Interactive Packaging for Office Supplies

When we think of office supplies. We just assume that their purpose is to help one around the office. But did you know that there are now new ways to make your interactive packaging even more fun for office supplies. 

It’s a growing trend, with more and more types of packaging appealing to the masses. Even the most professional products use this. In this day and age, making something memorable matters, especially with technology taking the forefront. 

Here, we’ll go over some of the new interactive packaging, which both include and don’t include using your phone, to create a unique and playful experience for all of the users that engage with this product.

Packaging Interactive Elements 

A lot of times, you don’t need some fancy code or unique technology to make it interactive. Interactive means that a person can engage with the item, and enhance the experience. One example of this is pull tabs. You can get a tab, pull on this, and then open it to showcase new features. This is a functionality that really adds to the surprise. 

Pop ups are another.   Sometimes, you can have the customer tear along the perforated edges, and then they get a nice little surprise. 

Finally, you have elements for folding the item, which in turn, make it even more fun for the person to work with. The goal of this is to create an element of surprise for the customers. Giving them something unique and interesting isn’t just a suggestion, but it’s a necessity that will really make it shine. 

The Digital Experience 

However, it doesn’t just have to be the physical elements that make a product stand out. Sometimes, digital elements play a major role in the packaging interactivity that a lot of people rely on.

For instance, you can add an AR experience, where the customer is able to interact with the item through their phone, making it appealing to them. you can add some unique facts, or other interactive elements that really give a customer something to enjoy. For office supplies, this plays a role in how someone might use it, further enhancing the overall interactivity of the items, and the brand itself. 

You also may want to use QR codes. These are quick response codes that take a person to either their social media page, various branding information, or even coupons they can scan after they purchase the item. With so many people wanting interactivity, but don't want anything too in-depth, this is a form of interactivity that can really stand out, and make it playful. 

Why do This 

With a lot of companies wanting to make it exciting for customers, this is almost a necessity. You want to capture the interest of consumers in a way that benefits them, while also enhancing the memorability of the brand, through the use of playful packaging. Many times, people look for something that they can engage with, and with this type of packaging, it does just that. 

Office supplies can benefit from this. being able to try it out, and use it in unique ways really enhances the experience, and makes customers excited.

The biggest challenge for most of these companies is the precarious balance between interactive packaging, and that appeal for your office supplies. You want to make it look good, and feel good, while also making it an experience that people will remember. This is something important, and something that, for many people, can be a huge part of it. 

Lots of brands rely on this, so keep these in mind if you decide to use it.

Tips to Get the most out of Packaging Design

When looking at custom design, you need to make sure that you do it right. that’s why we have different tips and a list, in order to set up the project for success. Below, we’ll give you instructions to make sure that your project, from beginning to end, is protective and aligns with the expectations that customers will have for you. 

Understanding the audience and Brand 

The first thing is you need to know your brand, and the audience associated with it. 

Look at the brand values. What are they? The packaging needs to reflect on these core values, along with the brand’s messaging that you’re working on. Whether it’s luxury, sustainability, or even innovation, you need to make sure that all of the design aligns with these various principles. 

Look as well at the target audience preferences and characteristics, as this will tell you who they are, inside and out. look at the preferences, what will attract them, and then tailor the design to resonate with this.

Think about it a lot, and make sure that the project ensures that the product matches your customer expectations. 

Research Market and industry Trend 

Stand out from the others in the workplace by looking at the marketing trends and researching them. the competitors that you have, and your industry leaders are important. Look at the trends for design, materials, the preferences that consumers have, in order to gleam these insights for strategy.

Go Sustainable 

Part of the customization of this packaging is to understand what makes it stand out in terms of sustainability.   How can you make your products easier on the planet? 

More and more customers are willing to spend up to 10% more on the sustainable items that are out there. opting for this helps as well to lower the carbon footprint, appealing to the consumer needs you have. 

Create structural graphic Design 

You want to make sure that the structure and graphic design of the products that are in there are aligned. Remember, customers only spend like 10 seconds in the store just looking at the products, so you need to make it shine, in order to push consumers towards sales. 

Graphic designs of packaging are far more than eye-catching, but will tell stories, evoke emotions, and all align with the brand and identity. The packaging as well  should prioritize the functionality of this, in order to enhance the product packaging experience. 

Collaborate with a Team 

So how can you create the ideal graphics for this brand? You can work with experienced packaging designers, so that you can get your packaging to really stand out. Whether you need display packaging, or customized packaging, there are different resources in order to do all of this.

With a team, they take care of the designs, and design the correct packaging for those needs. You’ll be able to eliminate the guesswork out of this, in order to focus on the important elements. 

As well, you also will get everything you need from this initial design too. From the manufacturing, and even using different barcodes to scan it, there are tons of unique ways. We’ll also be able to provide different contract packaging, and these solutions to help you.

Many of them also focus on sustainability, so you can pass on those benefits to various consumers. We are the ultimate in recycled, lightweight, linerboard, with some of the best types for you to use, creating everything that you need to prepare and create the ultimate in packaging and specifics for all of your needs.