Tuesday, 6 September 2011

Tips to Budget Packaging Needs Better

 One common question a lot of experts get is how in the world do you set better types of budgets for one’s packaging. When one is asked about their budget for creating these designs, a lot of people hesitate when a number is involved.  However, by creating budgets, you’ll be able to understand the needs that you have, and what sales targets need to be met. 

It also is a lot easier, especially when you allot some percentages to packaging, and the budget that’s there. 



Brands should be spending less than 10% on the budget that’s there. However, the options do vary with time. The box size does depend on the products, and the elements needed to craft the best unboxing experiences that you can.  You want to also look at the materials as well, in order to determine the prices available on the box. 

With that in mind, here are a few tips for making your packaging better. 

Know your Product 

First, you need to know the packaging, and the product that you’re selling.

The best thing for you to start with is to look at what you’re selling, in order to determine the packaging needed.

Let’s take for example selling health bars. You want display boxes, so that if a person walks past it in the grocery store, they’re sold to them. You should also consider folding cartons for bulk products.

Ask yourself as well these questions before you invest: 

  • Is the product easily breakable 

  • Are they perishable 

  • Are there multiple products within this packaging 

  • Are there different products and bundles 

You should make sure that you know the right type of material. This can be kraft paper, or heavy-duty boxes.  You also might want to consider varnish, lamination, and certain inks. 

You also want to make sure that you know the sales rate, especially if there is a demand for something seasonally. 

What’s the unboxing experience 

Another part of the product is to look as well at the unboxing experience, and how you wish to reach these customers with it.

Ask what they’re looking for when they unbox each of these products. You might want some boxes that are eco friendly, and easy to recycle. Kraft paper is ideal there 



You also want some soy-based types of inks to help with printing, ensuring that this is biodegradable.
customers also like to be surprised too when they get something. Add some small thank-you notes, discounts, and also encourage them to buy another order. 

Make sure to remember the following when you’re putting these together: 

  • Don’t go too crazy. The idea of less being more is ideal here. don’t overload people, so they’ll be excited, and not overwhelmed by this. 

  • Create a bulk offset, so that you don’t have to spend more on the packaging.

  • If it’s being accredited to being environmentally friendly, have a certificate or something to show this, as this provides a unique edge over what other customers have, and this can help you stand out in the long run. 

The Value of Functionality and Aesthetics 

Finally, you’ve got to figure out if you value functionality, aesthetics, or both.  

If you’re going to be functional, get some kraft boxes.  You can also get folding cartons too, but they’re not as sturdy.



For those that care about designs, you want to get a packaging design studio to provide you with the designs that you want to. 

Once in place, you just have to put together the boxes, and every aspect of it that you need right away.


Tuesday, 9 August 2011

Why biodegradable Packaging IS The Future of Packaging

Biodegradable packaging isn’t just a new thing—it’s the future! Biodegradable packaging offers a wealth of different benefits, especially environmental benefits. It provides sustainability in the world of modern packaging, and an alternative to recycled packaging.

Some people aren’t good at recycling. Some, as well, aren’t very good at reusing their packaging. But the best thing about biodegradable packaging is that they don’t have to do either of these things, but instead just toss the packaging.

What Biodegradable Packaging Entails 

Biodegradable packaging is literally packaging that breaks down over time. These are made from plant-based types of plastics and materials that are easy to compost.   They simply get tossed, and they break down over time.



The same goes with the films and coatings.   When a packaging has this coating on it, rather than rendering it unsustainable, it helps to break it down, so that it’s able to be properly tossed away in a manner that’s good for the planet. Overall, it’s perfect for everyone, especially those who are tired of letting their packaging not be disposed of properly. 

The benefits of This 

The most obvious benefit of this is that it reduces the waste and environmental impact of this. Lots of people are amazed at just how much they are able to toss this. It does help the environment, reducing your carbon footprint and overall impact.   It’s great as well for minimizing waste. With packaging waste being at an all-time high, companies need to start thinking about the unique ways that they can reduce this. Luckily, biodegradable packaging provides this in so many regards, allowing you to have the ideal packaging experience that you can, without too much trouble.

Challenges associated with this 

Now, while it is great for a lot of packaging, there are some factors to consider. 



The first one is product protection. Some of the biodegradable packaging, like cornstarch, might interact with the packaging items there, impacting the overall shelf life of this.   This, of course, can pose a problem over time.

The shelf life as well is affected by this. if the shelf life is impacted by the packaging, it might not be worthwhile to have.

However, there is a bigger problem with sustainable packaging.   That is, the sourcing. Sure, you’re sourcing from better areas, but if it’s virgin land, sometimes it causes issues with the soil, such as erosion. This impacts nutrients and growth of the items on that land over time. This does compound into further issues, where you’re not being fully sustainable.

So when you’re choosing the right packaging for this biodegradable option, please ensure that you’re getting this from sourced and sustainable types of places, where they take care of the packaging, so that you’re able to get the best experience you can.

How to start with biodegradable Packaging 

The best way to start is to do your research.

Do you want to pack peanuts made from cornstarch? Or mushroom packaging? Do you want to get some seaweed packaging for some of the foods that you’re selling? Take a look around and see what works for you.



If you have items that are good in boxes, you can get biodegradable plastic containers for items.   Consider using this if you’re looking for a plastic alternative.

All in all, just make sure that you look at your budget, and then decide for yourself the best course of action for your packaging, in order to ensure that you’re getting a packaging experience that’s beneficial for you and fits the needs that you have for your packaging.